One reason there is a need for integrated marketing communications is that O A. consumers don't...

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One reason there is a need for integrated marketing communications is that O A. consumers don't distinguish between content sources the way marketers do OB. companies often integrate their various communication channels OC. communication channels today are less fragmented than in the past OD. consumers today distinguish brand-related content from different sources E. messages from companies come from a single source One reason there is a need for integrated marketing communications is that O A. consumers don't distinguish between content sources the way marketers do OB. companies often integrate their various communication channels OC. communication channels today are less fragmented than in the past OD. consumers today distinguish brand-related content from different sources E. messages from companies come from a single source