One reason why managers may confuse gross margin and contribution margin with each other is that the two are often identical in the case of merchandising companies because COGS equals the variable cost of goods purchased (and subsequently sold) but consider the distinction between gross margin and contribution margin in the context of manufacturing companies - how do they differ? Responses (13)

One reason why managers may confuse gross margin and contribution margin with each other is that the two are often identical in the case of merchandising companies because coGs equals the variable cost of goods purchased (and subsequently sold) but consider the distinction between gross margin and contribution margin in the context of manufacturing companies - how do they differ