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One recent development in generating new product ideas is for a company to invite broad communities of people such as employees, customers, and even

One recent development in generating new product ideas is for a company to invite broad communities of people such as employees, customers, and even the public at large into the innovation process. This is known as OO A. concept testing B. crowdsourcing OC. test marketing D. crowdfunding O E. intrapreneurial idea generation

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