One SME notes that her agency faces the challenge posed by the tendency of organizations to develop their marketing efforts in-house, which implies the generation of prompt solutions to lessen companies' distrust of being charged unfairly. The phenomenon generates fear in agencies, especially if they are not fast enough or are not connected with the brands. On the other hand, the agency team is not willing to work collaboratively, as they feel threatened by this trend and, although some are loyal to the organization that has formed this entrepreneur, others have commented that they are looking for more stable job opportunities and where it is possible to grow and learn. If the pymempresaria decided to hire the services of an OD consultant. a. Management phases of the OD process to consider. b. General method of organizational diagnosis. c. Requirements that the consultant must request from the pymempresaria to carry out the organizational climate diagnosis. d. Dimensions of the organizational climate survey that must be diagnosed.

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