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One study showed that sales increased by 6% a year over a four-year period when the firm was using a narrative story in their ad
One study showed that sales increased by 6% a year over a four-year period when the firm was using a narrative story in their ad campaign. How much were sales at the end of year three if the pre-campaign sales were $318 million? Question 27 options: $404.95 million $412.09 million $378.74 million $364.45 million
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