One

SWOT Matrix for your research company. Follow the sample on page 168. Provide five strengthens, weaknesses, threats, and opportunities and two matches for the SO, WO, ST, and WT's.

Once completed explain your overall recommendation from the analysis. Be sure to provide your rationale in the writeup.

Two

Provide a basic explanation of the elements in the "Boston Consulting Group" matrix and then explain which quadrant you think your research company falls into - again document your rationale.

Research Company : COSTCO , there is no reference about it, i just need an swot matrix for costco, example shown in the picture below.

EXAMPLE

One

Strengths:

1. Chick-fil-A has more than 2500 restaurants in almost all states across USA

2. Successful advertising campaigns like 'Eat More Chikin' helped the brand grow

3. Annually, the company has a turnover in the range of $10 billion

4. Sponsorship to numerous sports events helped create more brand awareness

5. Chick-fil-A is known for its chicken sandwiches, waffle fries, nuggets and other dishes

Weaknesses:

1. Presence majorly in USA and limited international presence

2. Only one location in Detroit which is the largest city in Michigan.

3. Expensive compared to fast food chains like McDonalds and Wendy's

4. Limited food options.

5. Extremely long lines

Opportunities:

1. Chick-fil-A can plan expansion in other countries to increase its global footprint

2. Introduction of newer dishes in the menu can also attract more customers

3. More advertising and marketing would help increase brand recall for Chick-fil-A

4. Improvements in speed of waits and how fast consumers receive food.

5. Be seen as more healthier than competitors like McDonalds and Wendy's.

Threats:

1. Competitors like Popeyes, KFC, McDonalds etc.

2. Rise in cost of raw materials.

3. Changing economic policies from government.

4. Economy crash causing inflation.

5. Loss of being seen as number one chicken sandwich.

SO:

1. Ad promotions and deals for certain points in the year.

2. Ad kids toys and promotions for children.

WO:

1. Purchase land to own their own chicken.

2. Update website purchase efficiency by 30%

ST:

1. Continue to sponsor top events like the Chick Fil A Bowl for college football playoffs.

2.Produce high quality warm meals efficiently

WT:

1. Open more locations especially in big cities around the country and the world

2. Purchase own chicken and land so if the economy does crash you still are your own supply chain.

I believe that Chick Fil A has a very dominate place in the fast food industry. They knock their profit predictions out of the ballpark every year. They are by far the most popular chicken sandwich restaurant in the US and even though they have long lines, customers still wait for their food religiously. I believe they can improve in the chidden appeal aspect. Maybe collaborate with children movies and shows and promote the food with that movie similar to McDonals. I also believe they have an opportunity to open more locations in the larger cities in certain states.

Two

The Boston Consulting Group (BCG) matrix is a planning tool that uses graphical representations of a company's products and services in an effort to help the company decide what it should keep, sell, or invest more in. The matrix puts a company's offerings in a four-square matrix, with the y-axis representing the rate of market growth and the x-axis representing market share. With this information I would say that Chick fall into the star category.I say thisbecause they make above the expected profit every year. Even franchisees understand how much of a profit they will gain when owning multiple chains of therestaurant. They also are the best with theirservice and product Ibelieve they areefficient respectful, and provide a good hot meal still while under the pressure of a long line.

6: Strategy Analysis and Choice Figure 6-3 A SWOT Matrix for a Retail Computer Store Strengths Weaknesses 1. Inventory turnover up 5.8 to 6.7 1. Software revenues in 2. Average customer purchase up store down 12 percent $97 to $128 2. Location of store hurt by 3. Employee morale is excellent new Hwy 34 4. In-store promotions = 20 percent 3. Carpet and paint in store increase in sales in disrepair 5. Newspaper advertising 4. Bathroom in store needs expenditures down 10 percent refurbishing 6. Revenues from repair and service 5. Total store revenues in store up 16 percent down 8 percent 7. In-store technical support persons 6. Store has no website have MIS degrees 7. Supplier on-time-delivery 8. Store's debt-to-total-assets ratio up to 2.4 days down 34 percent B. Customer checkout process too slow 9. Revenues per employee up 19 percent Opportunities SO Strategies WO Strategies 1. Population of city 1. Add 4 new in-store promotions 1. Purchase land to build growing 10 percent monthly ($4, 03) new store (W2, 02) 2. Rival computer store 2. Add 2 new repair and service 2. Install new carpet, paint, opening 1 mile away persons (56, 05) and bath (W3, W4, 01) 3. Vehicle traffic passing 3. Send flyer to all seniors over age 3. Up website services by store up 12 percent 55 (55, 05) 50 percent (W6, 07, 08) 4. Vendors average 6 new 4. Launch mailout to all products a year realtors in city (W5, 07) 5. Senior citizen use of computers up 8 percent 6. Small business growth in area up 10 percent 7. Desire for websites up 18 percent by realtors 8. Desire for websites up 12 percent by small firms Threats ST Strategies WT Strategies 1. Best Buy opening new 1. Hire 2 more repair persons and 1. Hire 2 new cashiers (W8, store in 1 year nearby market these new services (56, $7, T1, T4) 2. Local university offers T1) 2. Install new carpet, paint, computer repair 2. Purchase land to build new store and bath (W3, W4, T1) 3. New bypass Hwy 34 in 1 (58, T3) year will divert traffic 3. Raise out-of-store service calls 4. New mall being built from $60 to $80 (56, T5) nearby 5. Gas prices up 14 perc 168