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One test of whether marketing research should be done is if 1 different outcomes will lead to different marketing actions. 2) multiple changes can
One test of whether marketing research should be done is if 1 different outcomes will lead to different marketing actions. 2) multiple changes can be implemented simultaneously. 3 interpreting the data can be done using a jury of executive opinions. 4 the decision to undertake it is unanimous. 5 there is a budget for the research.
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