One the innovative products that SC Johnson has created in the last decade is the OFF! Clipon product. This product was targeted children and adults that are active outdoors and live in suburban and rural areas. When SC Johnson getting ready to launch their OFF! Clipon product to the market place they established a set of regional product sales forecasts using the ATAR forecasting methodology. Pick the correct sales unit forecast for the Greater Montreal region market based on the following information. At the time, there were 4,213,156 people living in the Greater Montreal region, with 62% of these people live in suburban and rural areas. 67% of these suburban and rural dwellers are active outdoors. These are the market sizing and profile characteristics of the target market for this sales forecast. Prior to the product's introduction, SC Johnson completed a survey of buyer intentions within their target market and the results were - 21% would definitely buy, 34% would probably buy, 20% might buy, 13% will probably not, and 12% will definitely not buy. The company research also confirmed that 80% of initial buyers were projected to repeat their purchase within 6 months. When the product was launched SC Johnson spent significant promotional funds to ensure consumer awareness rate of 65% of target market. They also ensured that their distribution system would be able to ensure a 90% availability rate for interested customers. Question 8 options:

A-500,164

b-277,869

C-308,743

D-222,295