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One thing that was not discussed in the case are the benefits of destination marketing - what are they? a) List 5 and briefly describe
One thing that was not discussed in the case are the benefits of destination marketing - what are they? a) List 5 and briefly describe each b) why do they matter?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
