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One US multinational company (MNC) has to replace beef with chicken for burger contents in all franchised restaurants in India since the Indian population views
One US multinational company (MNC) has to replace beef with chicken for burger contents in all franchised restaurants in India since the Indian population views cows as a sacred animal. This US company has to choose _____________ strategy in India as a global product strategy. Group of answer choices forward invention straight extension product adaptation backward invention
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Contemporary Logistics
Authors: Paul R. Murphy Jr., A. Michael Knemeyer
12th edition
134519256, 9780134520322 , 978-0134519258
