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ONeal transformed Merrill Lynch from a conservative bank into an aggressive risk-taking institution. Risk-taking means that there is the potential for high rewards as well

  1. ONeal transformed Merrill Lynch from a conservative bank into an aggressive risk-taking institution. Risk-taking means that there is the potential for high rewards as well as large losses. From 2002, when ONeal became CEO, Merrills share rose 53 percent. Should the investors now be upset that, as a result of the subprime mortgage melt-down, Merrills stock price fell by about 30 percent in 2007?

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