O'Neill, Incorporated's segmented income statement for the most recent month is given below.

	Total Company	Store A	Store B
Sales	$387,000	$162,000	$225,000
Variable expenses	255,510	118,260	137,250
Contribution margin	131,490	43,740	87,750
Traceable fixed expenses	85,400	26,000	59,400
Segment margin	46,090	$17,740	$28,350
Common fixed expenses	30,000
Net operating income	$16,090

For each of the following questions, refer back to the above original data. The marketing department believes that a promotional campaign at Store A costing $9,700 will increase sales by $29,100. If its plan is adopted, overall company net operating income should: