Online Educational Systems (Online) has developed a package to deliver integrated curriculum and face to face group learning, for all levels of students around the world, due to the Covid-19 pandemic. Online has asked you to research customer preferences and to recommend a pricing policy. There are limited price differences relating to the timing of classes in the Northern Hemisphere. However, for Southern Hemisphere classes running a class at or below 45 students (normal class size is 50) costs significantly more for Online to run the class.

Required (200 words):

Explain why it is important to understand customer preferences before investing in the infrastructure to run the system.