1. Online firms like Amazon.com that take a B2C model approach

   		emphasize a consumer focus.
   		try to build long-term relationships with their customers.
   		try to understand how customers behave online.
   		incorporate all of the above.

2. The Spirit Connection buys team logo gear from manufacturers and then sells the gear directly to consumers. The Spirit Connection is a __________.

   		wholesaler
   		functional middleman
   		retailer
   		business user

3. Internal and external data should be collected for a marketing information system

   		at the end of each month.
   		continually.
   		when needed.
   		infrequently.