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Online grocery shopping is becoming popular in India with many companies like BigBasket, Otipy, Milkbasket, Grofers and others competing with each other. What kind of

Online grocery shopping is becoming popular in India with many companies like BigBasket, Otipy, Milkbasket, Grofers and others competing with each other. What kind of distribution network will benefit an online grocery company the most? Will the same kind of distribution network applicable for a metro or Tier I city be also applicable for Tier 2 or Tier 3 cities? What is the bullwhip effect and how does it relate to lack of coordination in the supply chain? What is the impact of lack of coordination on the performance of the supply chain?

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