Online Media solutions have the policy to conduct the personal and professional development of employees every six (6) months. This is to ensure that the team members have the required relevant and up to date knowledge and skills to complete their job responsibilities. This also ensures that the employees are aware of changing trends and directions in an industry.

As per the professional development policy and procedures, the team leader of each department is responsible for conducting personal and professional development of self and their team members.

The team leader reports to the Operations Manager.

Your department

You are working as a Team leader (Online Marketing) at Online Media Solutions. Your team have the following members:

• Digital Marketing Executive
• Search Engine Optimiser - SEO Executive
• Digital marketing copywriter

The roles and responsibilities of self and team members are as follow:

Team leader (Online Marketing)

Operational roles and responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

Personal and professional development roles and responsibilities

1. Develop and implement your own personal and professional development
2. Manage personal and professional development of the team members
3. Identify the roles and responsibilities of team members
4. Support the team members to develop work goals that align with their role and responsibilities
5. Facilitate team member access to relevant personal and professional development activities
6. Organise and prioritise tasks and commitments of a team or work area
7. Maintain health and wellbeing of self and others
8. Develop personal work goals, plans and activities to meet work goals
9. Measure personal work performance against competency standards
10. Participate in personal and professional development activities to develop professional competence.

Digital Marketing Executive

• Develop and manage digital marketing campaigns
• Manage the organisation's website
• Optimise content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is in front of industry developments.
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites
• Promote the company's product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Search Engine Optimiser - SEO Executive

Here are the digital marketing roles and responsibilities of an SEO executive:

• Conduct on-site and off-site analysis of clients in various industries.
• Compile performances report using Google Analytics program.
• Keep attention to the updates of Google's Algorithm.
• Contribute to the company's blog for on-page and off-page optimisation.
• Conduct keyword research according to the latest keyword research strategies.

Digital marketing copywriter

Here are the job digital marketing roles and responsibilities of a digital copywriter:

• Tailor the content and style of writing assignments according to their purpose like sell or inform.
• Understand the target audience because content writing is not for clients. It's for the readers. So, a copywriter should understand the interests of the target audience.
• Work with a different team to ensure quality results and quality visual elements of the web page complementing the words.
• Identifying interesting and fresh angles every time for an article
• Write for blogs, web pages, social media, eBooks, slogans, and video script.
• Assist with the business pitches to win new clients and projects.
• Provide digital contents such as video, infographics, and images, etc.

Current strengths, weaknesses and competency standards of the team members

Based on the outcomes of the annual performance review, the following were the strengths, weaknesses and areas of improvement identified:

Team leader (Online Marketing)

Strengths	Weaknesses	Competency standards to be achieved
Handling the project resources	Conflict management skills	Demonstration of ability in the workplace to resolve conflicts
Ability to maintain currency of skills to operate new emerging and digital technologies	Lack of emotional intelligence skills	Demonstration of the ability to understand, use, and manage your own emotions
Knowledge of concepts related to online marketing	Ability to wear multiple hats	Demonstration of critical thinking skills in different situations
Areas of improvement: Conflict management Emotional intelligence Critical thinking

Digital Marketing Executive

Strengths	Weaknesses	Competency standards to be achieved
Abilities to meet the job requirements	Communicating and interact with people from diverse backgrounds	Working efficiently with diverse team members
Working without supervision	Adapting to changing situations and job requirements	Demonstrate flexibility and adaptability to changing job/task requirements
Meeting the performance standards	Inefficiency to plan and prioritise work	Demonstration of efficient time management skills
Areas of improvement: Communication and interpersonal skills Time management skills

Search Engine Optimiser - SEO Executive

Strengths	Weaknesses	Competency standards to be achieved
Excellent research and analytical skills	Guiding the inexperienced team members	Working efficiently with diverse team members
Experience in Search engine optimisation	Ability to make decisions and solve problems	Demonstrate decision making and problem-solving skills
Meeting the performance standards
Areas of improvement: Collaboration skills Leadership skills Decision making and problem-solving skills

Digital marketing copywriter

Strengths	Weaknesses	Competency standards to be achieved
Excellent research and analytical skills	Communicating with clients from diverse backgrounds	Assisting clients and meet their requirements to regular basis
Currency of knowledge of different industries	Inefficiency to plan and prioritise work	Demonstration of efficient time management skills
Excellent IT skills
Areas of improvement: Communication and interpersonal skills Time management skills Decision making and problem-solving skills

Team goals and organisational demands

The following are the team goals of Online Media Solutions:

• Achieve the performance standards set by the higher management
• Work as a team to achieve the project outcomes and meet the desired outcomes
• Work on personal and professional develop of self and the team members
• Collaborating with the team member to share knowledge and skills
• Follow the workplace policy and procedures

The following are the organisational demands relevant to personal and professional development:

• Improve and increase capabilities of staff through access to education and training opportunities in the workplace
• Build and maintain morale of staff members
• Engage in an on-going process of reflection and action.
• Help the staff members advance in their personal goals and careers.

Project:

This assessment task requires you to implement systems and process that support the personal and professional development of self and the team members.

During this assessment task, you are required to complete the following activities:

• Activity 1: Develop a plan for your own personal and professional development
• Activity 2: Develop personal and professional development plans for the team members

The roles and their responsibilities: Relationships with stakeholders such as team members and Operations manager

The assessment task requires you to communicate with a number of organisational stakeholders. The main roles applicable to the assessment task includes:

Role number 1: Operations manager:The Operations manager is the individual who supervises or is in charge of the organisation. They belong of higher rank or status. Their job role and responsibilities are:

• Assign a team to you to complete the project
• Assist you in understanding the task requirements
• Provide you information about job roles and responsibilities
• Supervise you completing the assessment task and requirements

Role number 2: Team members: The team members are student's co-worker or workfellow. They are associates that the candidate works with. Their job role and responsibilities are:

• Assist you in completing the project on time
• Help you to research and identifying relevant information
• Communicate and collaborate with you for each assessment activity
• Participate in personal and professional development activities

Note: The trainer/assessor will assign two (2) team members to each student. The team members will be assigned based on the roles and responsibilities given in the case study.

Note: Each student will be assessed individually for all assessment activities.

Assessment activities

Activity 1: Develop aplan for your own personal and professional development

Description of the activity

This activity requires you to prepare a plan for your own personal and professional development and implement techniques to manage health and wellbeing of self in the workplace.

To do so, you need to complete the following two parts:

• Part A: Develop personal and professional development plans for the team members
• Part B: Research and implement techniques to manage health and wellbeing of self in the workplace

Part A: Develop personal and professional development plans for the team members

This part of the activity requires you to prepare a plan for your own personal and professional development.

To prepare the personal and professional development plan, you are required to document the following in the personal and performance management plan template provided:

• Section 1:
  • Responsibilities relevant to your role
  • Work goals
  • Competency standards to be achieved
  • Current rating
• Section 2:
  • Short-term development needs
  • Priorities
  • Action plan/Personal and professional development activities
  • Target date

When preparing the personal and professional development plan, you must follow the following steps:

Step 1: Determine your current state

• What are my strengths?
• What are my weaknesses?
• What are the common feedbacks that I receive from others?
• What other performance indicators can I notice?

Step 2: Determine your desired state

• What is the desired proficiency level or capability for the selected focus areas?
• Why do I want to achieve that?
• What are my priorities?
• What are the organisational demands for personal and professional development?

Step 3: Determine the actions to be implemented to reach the desired state

• What must I improve/ learn/ experience to achieve the desired state?
• What are the possible resources to learn/ experience/ improve?

Step 4: Prioritise organisational demands

• Set a timeline for meeting your short-term development needs. Use Google calendar to organise and prioritise tasks and commitments for one (1) month.
• Schedule your time in weeks
• Set milestone in between short-term development needs

Evidence to be submitted:

• Completed (section 1 and 2) of the personal and professional development plan
• Google calendar file/screenshot (One (1) month

Part B: Research and implement techniquesto manage health and wellbeing of self in the workplace

Part B of this activity requires you to conduct an online research and identify any two (2) techniques that you would implement to manage health and wellbeing of self in the workplace.

To complete this activity, you are required to:

• Identify any two (2) techniques that you would implement in the workplace to manage health and wellbeing of self in the workplace
• Explain what improvements the implementation of these techniques will make in your personal health and wellbeing.
• Discuss its benefits to the organisation.

You must complete the template provided below to document your response. Your answers must be within the defined word-limits.

Activity 2: Developpersonal and professional development plans for the team members

Part A: Develop personal and professional development plans for the team members

Meeting agenda template: Team member 1

Date/Time:
Location:
Chairperson:
Meeting Attendees: Full names and roles
Agenda Item/Topic	Discussion/Outcomes	Action Officer	Due Date
Welcome
(Agenda item 1) Topic?
(Agenda item 2) Topic?
(Agenda item 3) Topic?
Summary	Overall Summary Decision/s Action/s if any
Next Meeting time/date
Meeting closed at:
Minutes are a true and accurate record of the meeting	Approved/confirmed by whom?

Meeting minutes template:Team member 1

Minutes of Meeting Meeting Objective: Attendees: Venue: Date:
No.	Points Discussed	Actions Suggested	Target Date
Signature of attendee 1: Signature of attendee 2: Signature of attendee 3: Signature of attendee 4:

Meeting agenda template: Team member 2

Date/Time:
Location:
Chairperson:
Meeting Attendees: Full names and roles
Agenda Item/Topic	Discussion/Outcomes	Action Officer	Due Date
Welcome
(Agenda item 1) Topic?
(Agenda item 2) Topic?
(Agenda item 3) Topic?
Summary	Overall Summary Decision/s Action/s if any
Next Meeting time/date
Meeting closed at:
Minutes are a true and accurate record of the meeting	Approved/confirmed by whom?

Meeting minutes template:Team member 2

Minutes of Meeting Meeting Objective: Attendees: Venue: Date:
No.	Points Discussed	Actions Suggested	Target Date
Signature of attendee 1: Signature of attendee 2: Signature of attendee 3: Signature of attendee 4:

Part B: Identify and implement techniques to manage team health and wellbeing in the workplace

Template: Techniques to manage team health and wellbeing in the workplace

Two (2) techniques to manage health and wellbeing of your team members

What improvements in the health and wellbeing of the team members can be made by implementing these techniques?

Benefits of implementing the identified techniques to the organisation