Online shopping is a process whereby customers use internet to purchase and review any product or services. Online shopping consists of an e-store, e-shop, web-shop, online store, web-store or virtual store that enables a consumer to have a physical view of a products or services like brick and mortar retailer which is also a traditional method of shopping and shopping outlets. Mail order catalogues with analogy are the metaphor of an online catalogue. All type of store has retail websites including some which does not have physical storefronts and paper catalogues. Online shopping is a type of electronic commerce used for business to consumer and business to business transactions. Since

Board Examination 2023 Nova International College around 1990 online shopping has become a lifestyle of the way people purchase services and goods, linking people to a culture of modernization in the way of shopping. Through online shopping people can purchase at their convenience, anywhere and anytime. Customers make purchases that will fulfil the needs of them. The online shopping has been a way of easier excess to products and service without the need of going to purchase the product in a specific place. In 1994 advance ways is introduced like online banking and others such as online pizza shop by the pizza hut company. Online shopping by amazon and eBay was created during 1995 and 1996 which was the first online tool to purchase goods. Today the numbers of online shoppers has increased from very few at the beginning and increased vastly as the years goes by. In this century, technology today has lead people to purchase goods from the online platform, especially for youngsters that always have access to the internet. Other than that, it has also become a trend to purchasing goods that are needed, through online platform due to the convenience for consumers that have transportation issue to purchase goods without leaving their home. Thus, the online platforms are facing immense competitions with regards to retaining and attracting the publicity of their customers due to people now preferring to purchase their goods from online platforms rather than leaving their home and going to malls or even flying to other countries to purchase their goods. Moreover, Zalora online website in Malaysia faces stiff competition with .Lazada, fashion valet, 11 street and other online platforms in Malaysia and its competitors selling similar products and offers a much cheaper price to attract the consumer.Besides that, In order to succeed in the online business, it is vital for ZaloraMalaysia to be concerned with the factors influencing CPI that will eventually lead to revisiting intention. 1. What could be the suitable research objectives and the influencing factors for online Zalora Malaysia? 2. Explain the research methodology technique that could help online Zalora Malaysia to carry out its marketing research.