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Customer satisfaction can come from: Select one: a. the bulk and weight of the product being too great. b. lack of service. c. lack of process. d. anything received when buying and using a product. e. bad experiences. A physical product you can touch is a(n): Select one: a. good. b. idea. c. philosophy. d. concept. e. service. The marketing mix includes four marketing elements except which of the following? Select one: a. Product b. Place c. Price d. Promotion e. Political forces The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange? Select one: a. Provision or transfer of goods, services or ideas in return for something of value b. Transfer of products in return for monetary considerations c. Activities that are performed primarily by producers and manufacturers d. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements e. Transfer of products that take place only between forprofit organisations