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Marketing research is a process designed to gather information: Select one: a. from the company's database. b. exclusively about a company's customers. c. not currently available to decision makers. d. concerning the interpretation of the company's sales goals. e. about the needs and desires of employers. Primary data are best described as the: Select one: a. data that are necessary for a correct decision. b. data that are compiled for some purpose other than the study in question. c. data that are observed, recorded or collected directly from subjects. d. data that are collected inside and outside an organisation for some purpose other than the current investigation. e. first batch of data collected for a specific study. 23 The use of marketing research is: Select one: a. limited to for-profit businesses of all sizes. b. limited strictly to large corporations. c. controlled by the federal government. d. widespread throughout businesses and non-profit organisations. e. carefully monitored by each state's trade agencies. Secondary data cannot be obtained from: Select one: a. surveys. b. the government. c. computerised literature retrieval databases. d. trade journals. e. international sources. The real value of marketing research to the organisation can best be measured by: Select one: a. improvements in the ability to make decisions. b. its immediate impact on profits. c. the increase in sales volume or market share. d. how much it costs. e. the amount of time spent on the research