On-time mechanic

 

Target market - Anyone who owns a motor vehicle

 

Positioning statement - To be the world's best on-time mechanic company that aspires to serve our customers in an efficient and timely manner.

 

Offering to customers - Quick response to any vehicle failure or concerns and also sourcing motor vehicle parts online that aren't available locally.

 

Pricing strategy - Both Cost-plus pricing (Calculate your costs based on the value of service and car parts and add a mark-up) and Competitive pricing (Set a price based on what the competition charges).

 

Distribution strategy- Set up different offices or outlets in different parishes so that whenever the customer calls the response time would be quick

 

Sales strategy - Implement a free trial upon first time members and customers

 

Promotional strategies - Word of mouth marketing, radio, television and online advertising

 

Market research- Conducting a survey after the service and also a drop box where customers can give suggestions for any improvement.

 

 

 

 

Write  a control Mechanism and a summary executive of the business.