Oo All of the following are sunk cost investments that precommit an incumbent to aggressively defend market share and the cash flow prior to threatened entry except a. retail displays which hold only L'eggs egg-shaped hosiery packages b. neon signage for an independently owned Krispy Kreme store c. reputational investments in company logos (e.g., Beatrice) d. automobile showrooms e. excess capacity in a declining industry