Open and view the video below on a brief visual case study of McDonald's Marketing Strategy in six different countries. After your rush out to grab some fast food (after this inspirational video) discuss your impressions on the case study and how it ties into your readings in this chapter.

McDonalds could almost be compared to the twenty-dollar bill, one of the most counterfeited bills. it is highly sought after and easily counterfeited. Each of the market a McDonald restaurant services has the most basic functions of an American McDonalds, but when traveling abroad the restaurant chain also tailors its menu items, service, and promotions to meet the local area.

McDonalds strategy for protecting its franchise from counterfeiting and items on the menu that might cause problems in the local area is a tedious job. This job can't be left to a central office but is surveyed by focus groups and decision are made on a local level by the operator owner to ensure that all religious and social marks are met.

McDonalds has worked hard to bridge the gap between all languages and social issues from sports to music, tapping into all sources of advertising and marketing. This is the biggest thing that sets them apart from those who wishes to counterfeit what they have. While a sandwich could be easy duplicated, service and brand notoriety aren't. Brands work for years to build a loyal and devoted following. Many who chose to counterfeit could benefit themselves and should find a blueprint not a mold.

DO YOU AGREE WITH THE ABOVE STATEMENT WHY OR WHY NOT?