Open innovation" is becoming a fashionable approach to innovation, building on the advantages of networking. But what problems might the implementation of such an approach throw up? "The problem for small firms isn't that they're small - it's that they're isolated." How might networking help deal with the challenges of being an innovative small firm and what advantages might this approach offer? List three advantages of co-operating across networks in innovation as opposed to a 'go -it-alone' approach