Opening a local brewery in canada

Non-Financial Objectives

Your businesss non-financial objectives may have a financial component, but move beyond financial targets alone. Common objectives include capital improvements (such as the addition of new automation facilities to the microbrewery, the management and interaction you have with employees (i.e., employee turnover or satisfaction levels), customer satisfaction levels, marketing channel management, and the expansion into other markets. You may also want to include objectives that refer to your anticipated position within your competitive set, and your general competitive position.

There are many areas that you should be targeting that will lead to long-term sustainability of the property. You are running this microbrewery for 5 months but should be thinking long term. The expectation is that you will not only achieve superior operating results in the immediate future that you run the microbrewery. You will set it up for long-term success your non-financial and financial objectives should reflect that.

They must be:

1. Clear & Specific

2. Achievable yet challenging

3. Measurable & time-bound

You are required to provide a minimum of six non-financial objectives but are free to provide more. For each objective, indicate how it will be measured.

Objective 1

Objective 2

Objective 3

Objective 4

Objective 5

Objective 6