Opening: Capture the reader's attention and interest. Describe a problem, make an unexpected statement, suggest reader benefits, offer praise or compliments, or ask a stimulating question. ? Body: o Build interest. Explain logically and concisely the purpose of the request. Prove its merit. Use facts, statistics, expert opinion, examples, and/or specific details. Focus on reader benefits o Reduce resistance. Anticipate objections, offer counterarguments, establish credibility, demonstrate competence, and show the value of your proposal. ? Closing: Motivate action. Ask for a particular action. Make the action easy to take. Show courtesy, respect, and gratitude. Scenario: Become an Urban Farming Volunteer As employee relations manager of Paychex of San Francisco, one of your tasks is to promote Urban Farming, a global organization that has established almost 60,000 gardens in nearly 40 cities. Originating in the Detroit area, Urban Farming is a combined effort of major corporations. You must recruit 12 coworkers who will volunteer to plant gardens and teach community families about healthy eating. Your task is to find volunteers in your company to start a community garden and in turn recruit other Paychex volunteers. San Francisco offers more than 5,000 vacant lots to choose from, and the city already manages 40 gardens. Paychex volunteers will be expected to attend training sessions and then to supervise and instruct participating members of the community. In return, employees will receive two hours of release time per week to work on their Urban Farming projects. The program has been very successful thus far, and the interest in community gardens is growing.

Write a persuasive email with convincing appeals that will bring you 12 volunteers to work with Urban Farming.

Reference:

Figure 8.4 Persuasive Message Flowing Upward To: Serves as cover -mail to introduce From: Subject: Arron Raphael attached memo in MS Leonard Oliver Word Saving Time and Money on Copying and Printing - Attached: Refurbished color copiers.docx (10 KB) Opens with catchy Arron, subject line Attached is a brief document that details our potential savings from purchasing a refurbished color laser copier. After doing some research, I discovered that these sophisticated machines aren't as expensive as one might think. Does not reveal recommendation Please look at my calculations and let me know what you suggest that we do to but leaves request improve our in-house production of print matter and reduce both time and cost for external copying. for action to the attached memo Leo Leonard Oliver Marketing Assistant . Adama Machining, Inc. Provides an electronic 800 South Santa Fe Blvd. . City of Industry, CA 91715 signature with contact 213.680.3000 office / 213.680.3229 fax information leonard.oliver@adama-machining.com 1 inch MEMORANDUM Date: 2 blank lines April 9, 2019 To: Arron Raphael, Vice President 1 blank line From: Leonard Oliver, Marketing 1 blank line 1 blank line Subject: Saving Time and Money on Copying . Describes Summarizes - 1 or 2 blank lines topic without problem We are losing money on our current copy services and wasting the time of revealing employees as well. Because our aging Canon copier is in use constantly and request can't handle our growing printing volume, we find it increasingly necessary to send major jobs out to Copy Quick. Moreover, whenever we need color copies, we can't handle the work ourselves. Just take a look at how much we spend each month for outside copy service: Copy Costs: Outside Service 10,000 B&W copies/month made at Copy Quick $ 700.00 1,000 color copies/month, $0.25 per copy (avg.) 250.00 Salary costs for assistants to make 32 trips 480.00 Total $1,430.00 Uses headings To save time and money, I have been considering alternatives. Large-capacity and columns - color laser copiers with multiple features (copy, e-mail, fax, LAN fax, prin scan) are expensive. However, reconditioned copiers with all the features Proves for easy we need are available at attractive prices. From Copy City we can get a fully credibility of comprehension remanufactured Xerox copier that is guaranteed and provides further savings request with because solid-color ink sticks cost a fraction of laser toner cartridges. We could facts and copy and print in color for roughly the same cost as black and white. After we igures make an initial payment of $300, our monthly costs would look like this: Copy Costs: Remanufactured Copier Paper supplies for 11,000 copies $160.00 Ink sticks and copy supplies 100.00 Labor of assistants to make copies 50.00 Monthly financing charge for copier (purchase price of $3,105 - $300 amortized at 10% with 36 payments) 93.74 Highlights most Total $503.74 important As you can see, a remanufactured Xerox 8860MFP copier saves us more than benefit Provides $900 per month. For a limited time Copy City is offering a free 15-day trial offer, a free copier stand (a $250 value), free starter supplies, and free delivery more benefits and installation. We have office space available, and my staff is eager to add a Counters possible second machine. resistance Makes it easy Please call me at Ext. 630 if you have questions. This copier is such a good oppor- tunity that I have prepared a purchase requisition authorizing the agreement with to grant Copy City. With your approval before May 4, we could have our machine by . Repeats main approval May 14 and start saving time and more than $900 every month. Fast action will benefit with also help us take advantage of Copy City's free start-up incentives. motivation to act quickly Chapter 8: Persuasive Messages