Operational CRM Technologies Operational CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers. There are different technologies
Operational CRM Technologies Operational CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers. There are different technologies that marketing, sales, and customer service departments can use to perform operational CRM. The goal of this activity is for you to identify the types of operational CRM technologies used by different organizational departments. Instructions: For each operational CRM technology listed below, select the department to which the technology belongs.Customer Service Operational CRM Technol (Click to select) Customer Service Operational CRM Technology Marketing Operational CRM Technology Sales Operational CRM Technology1. List generator Customer Service Operational CRM Technology 2. Sales management (Click to select) 3. Contact center (Click to select) 4. Contact management (Click to select) 5. Campaign management Click to select) 6. Web-based self-service (Click to select) 7. Cross-selling (Click to select) 8. Opportunity management (Click to select) 9. Call scripting (Click to select) 10. Up-selling (Click to select) V
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