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Operational Excellence (OE), predominantly deals with the efficiency (productivity), effectiveness (customer/market orientation), and optimization of production processes (Jaegera, Matyas, Sihn, 2014) Critique this statement, highlighting

"Operational Excellence (OE), predominantly deals with the efficiency (productivity), effectiveness (customer/market orientation), and optimization of production processes" (Jaegera, Matyas, Sihn, 2014)

Critique this statement, highlighting the role of Strategic Quality Management in supporting this underlying thinking.

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