Question
Operations Management Find a company that launched a new consumer product within the last five years. -How did the company implement the 4 P's (Product,
Operations Management
Find a company that launched a new consumer product within the last five years.
-How did the company implement the 4 P's (Product, Price, Place, Promotion) when they first launched the product?
-Are the 4 P's implemented the same way today?
-Currently, in what phase of the product life cycle (Introduction, Growth, Maturity, Decline) is this product? Explain.
Be sure to cite any outside information
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
