opic A: The store Techno Town is preparing for its annual Labor Day sale.The store's sales manager, Larry Leery, has arranged for an advertisement to run in Sunday's edition of the local newspaper, theFrisco Times Herald. The full-page advertisement centers around a 70" Bakke LED television with an advertised price of $795.00. The average competitor price for a Bakke television with similar dimensions and features is $1,499.00.

By 5:00 a.m. on Labor Day, three hundred eager customers wind around the store. There is a mad rush to the door when the store opens at 8:00 a.m., and Bob Smith is the third customer through the door. Bob heads immediately to the television section to purchase the Bakke.

At 8:03 a.m., Bob informs a sales representative, Mary Monroe, that he would like to purchase the $795 Bakke television, but Mary informs him that she does not have another one like that to sell because the store had "sold through" the two it had in stock and that the store has made a marketing decision to discontinue carrying the Bakke brand. Mary does inform Bob, however, that she has an outstanding Ekkab of the same size and options for $1295.00, two hundred dollars less than its manufacturer's suggested retail price.

Is Techno Town legally obligated to (a) find and sell Bob the featured television for the advertised price or (b) sell him a competitor's brand of like dimensions and features for the $795.00 price? Why or why not?