1. Opinion: Veronica Beard Outerwearat a current 2% penetration to total sales, is underdeveloped -they should be able to grow this business to 8% penetration based on competitor analysis.

Substantiation: You get to make this one up - I'm making sure you know the three components to the substantiation.

substantiation which would substantiate the claim being made by comparing to a competitor'sOuterwear 8% penetration percent.Makes sure