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Opinion: Veronica Beard Outerwear at a current 2% penetration to total sales, is underdeveloped -they should be able to grow this business to 8% penetration

Opinion:Veronica Beard Outerwear at a current 2% penetration to total sales, is

underdeveloped -they should be able to grow this business to 8% penetration based on

competitor analysis.

Direction: I have to write a'fictitious' substantiation which would substantiate the claim being made by comparing to a competitor's Outerwear 8% penetration percent.

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