Question
Opportunities and threats are usually driven by changes in one of the? 5Cs. 4Ps. 3Ds. 4Es. Which of the following is needed to develop a
Opportunities and threats are usually driven by changes in one of the?
5Cs.
4Ps.
3Ds.
4Es.
Which of the following is needed to develop a market?
hiring new people
market research
developing new skills
additional suppliers
Joseph is having trouble writing a good positioning statement for the accounting software his company sells. What could be causing Joseph's problem?
His software is too expensive.
His software is like his competitors' software.
His software can be sold online and in computer stores.
His software is unique.
If you want to sell unique wristbands to the 250 participants in a special boating event to raise funds for research for a rare disease, which of the following strategies would you select?
high quality product, low price, heavy promo, exclusive channels
high quality product, high price, heavy promo, exclusive channels
high quality product, high price, light promo, exclusive channels
high quality product, high price, light promo, wide distribution
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
