• Opportunities are to be prioritized in your strategic plan. How would you recommend that Starbucks prioritize Ready to Drink (RTD) coffee products in the U.S.?

• Weaknesses are important and need to be acted on quickly. What would be your first step to act on Starbucks expanding outside the U.S.? Why do you think this would work?

• Threats need to be watched and monitored. Explain how you would plan to monitor weather disasters that could drive up the price of coffee beans