Opportunity Cost Every decision has an Opportunity Cost due to the nature of scarcity. always a better alternative not chosen, therefore, there is always an opportunity cost. "The opportunity cost of an alternative is what you gi pursue it" (Froeb, Mccann,Shor & Ward, 2016). When you go to a Ma concert, you give up $100 of benefits you would have received if you gone to a Beyonce concert. Also, you would also avoid $80 of cost for Beyonce concert. According to the definition below, the opportunity co seeing Maroon 5 concert is $100 - $80 = $20. Please delve into the s there are always opportunity costs. How can an individual make the b decision? Is there a best decision? Would one miss an opportunity n attending one of the concerts