All dogs live a long and healthy life because of our honest and high quality chosen ingredients We want all dog owners to trust and know what they are giving their dog and to have a wide range of options to best fit everyone's needs Mission Statement Our mission is providing an honest nutritional solution that is biologically appropriate, natural, healthy and balanced for your loved pets We are committed to maintaining the highest standards of quality, ensuring you know every ingredient in your dogs meal SMART Goals Goal 1 Reach $75,00 in Revenue over the next year Specific Reach $75,000 in revenue in the next calendar year Measurable We will measure this by tracking our sales revenue until it hits our goal of $75,000 Achievable The dog food industry is a billion dollar industry, with such a unique product and concept we believe $75,000 is attainable in our first year Relevant This revenue can be reinvested into the business to allow it to grow and succeed Time Our first year of business Goal 2 Have 200 Returning clients in our first year Specific Have 200 customers consistently returning to our product Measurable We will assess the amount of customers that buy our product and account for the ones that come back a second time, we will also give promotionscoupons to come again Achievable With such a unique and healthy choice for dog food that is not on the market yet, we believe this is achievable Relevant Returning customers are extremely important, they will share to friends and family, increasing our sales .

Time Our first year we strive to achieve this Goal 3 Start an email list with at least 100 emails for promotions Specific Have 100 emails signed up from customers to receive promotions and exclusive information about our products Measurable Track our email list and provide emails on website and products Achievable Most customers sign up for promotions Giving an incentive to sign up allows us to believe 100 people will want a promotion Relevant With an online-based business, emailing is a huge part of our communicating Time our first 8 months of business...now explain the vision and mission of dog company?