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Optimizing the spend on marketing instruments is key. Imagine you are brand that spend advertising budget both on SEM and TV, and receive the following

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Optimizing the spend on marketing instruments is key. Imagine you are brand that spend advertising budget both on SEM and TV, and receive the following results. Please compare each channel, for next campaign period, how would you pursue? Would you drop any of the channels, if not, what could be the benefits for keeping it?

Search query volume TV gross spending Nov. Dec. Jan. TV Paid search Online display YouTube Campaign Budget 85% 4 5 6 Product Sales 62% 25 58

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