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(Optimum Selling Price) The marketing department of Giggo Hotels has estimated the number of hotel rooms (it has a capacity of 200) that could be

(Optimum Selling Price) The marketing department of Giggo Hotels has estimated the number of hotel rooms (it has a capacity of 200) that could be sold at different price levels. This information is shown below:

Number of Rooms Sold

Price per Room per Night

120

$ 90

100

105

80

135

60

155

50

175

Giggo has estimated its variable costs at $25 per room per night. It also incurs costs of $10 per room per night for utilities, depreciation, and security, regardless of the occupancy rate.

  1. Calculate the occupancy rate that Giggo needs in order to maximize its profits.
  2. What occupancy rate does Giggo need to break even if its price was set at $125 and fixed costs were $15,000?

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