Opt-In Inc. has an expected rate of return on equity next year, ROE, equal to 10% and a dividend payout ratio next year, DPY, equal to 50%. Opt-In Inc.'s equity beta is equal to 1 and the company is expected to pay dividend per share next year, DPS, equal to $1. The long-run risk-free rate is equal to 5% while the stock market risk premium is equal to 5%. If Opt-In Inc. double their dividend payout ratio next year to 100% then their intrinsic equity value per share will be equal to: $40.00 $30.00 $10.00 $20.00