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Option 1 Describe an unsatisfactory Encounter that you recently experienced with A) a low contact service provider B) And high contact service provider What were
Option 1
Describe an unsatisfactory Encounter that you recently experienced with
A) a low contact service provider
B) And high contact service provider
- What were the main reasons for the poor experience in each?
- What could the provider do to improve/change this?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
