Option 2: If your Assessment Task 2 context was a high-tech backpack: Come up with a Marketing Research plan that will help you fully understand consumer needs when it comes to buying this sort of a backpack. If this is to happen, what is the most important information that your market research will need to gather? Referring to pages 214-225 of your prescribed textbook, which of the 8 data collection tools (refer to Figure 7.4 on page 214) would you use to help you gather this information? For those tools that you choose, how would you use them? Be specific. For example, if you opt for focus groups or a survey, what specific questions would you ask and why? (approximately 1000 words). This question is worth 20 of the 50 marks on offer.