or NIKE company

a. Trading and Liquidity (0.5 mark): If it is a publicly traded company, examine the portion of the shares that is available for trading (free float) and how much trading there is in the company (by looking at trading volume, relative to market value). If you can, get measures of liquidity costs from the market including bid-ask spreads.

b. Analyst following (0.5 mark): If it is a publicly traded company, see if you can find a listing of the sell-side analysts who follow the company and what they think about the stock. Many services provide information on both metrics, with a breakdown of buy, sell and hold recommendations from analysts following a company.