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Oral Presentation Communication Strategy Worksheet Planning oral presentations builds on the AIM Planning Process for Business Messages (see Cardon, Chapter 5, pp. 140 144). More

Oral Presentation Communication Strategy Worksheet Planning oral presentations builds on the AIM Planning Process for Business Messages (see Cardon, Chapter 5, pp. 140 144). More details on planning presentations are in Chapter 14, pp. 446-465.

Eastern Europe: Russia country

Name:

Assignment:

Please type your responses in this column. It will lengthen as needed. Proofread your responses carefully.

Position What issue are you addressing? What is your position on the issue?

Outcome What do you want to happen after the audience receives your message?

Audience The person or people who will receive your message.

List the name, title, and company/organization of your primary audience.

How much background on the topic should you provide so that the audience easily understands your message? This question will help you identify what you do not need to explain.

Identify the audiences values and beliefs toward the topic.

While listening to your message, what constraints does the audience face that may make it difficult to get the result you hope for? Think about the internal and external noise they face. Consider their limitations of time, resources, and authority.

Identify the medium of communication you are using. Considering the way your audience prefers to get information, how can you use the medium to its highest potential?

List at least three benefits that your audience will receive if you achieve your specific purpose. The answer must illustrate what the audience will gain from your message.

How credible are you to the audience? How will you build your credibility?

Information Gathering

What problem are you addressing? What information do you need? What facts do you need? What conclusions do you draw from the facts? What position are you taking?

Message Framing

Summarize your message in one complete sentence (use no more than 15 words).

List three to four key points that will create a logical structure for your communication.

Once you have completed this form, you are ready to outline the message. Keep it brief. Under each key point, list the evidence and information you will use to support the point.

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