Orange Inc. has developed a new noise cancellation headphone which helps people sleep through the snoring sounds of their partners. Their chief statistician, Alan Gorithm, estimated the parameters of Bass$$s diffusion model for two potential markets. The results follow:

Market $1$:S$($t$)=2\mathrm{.}43+0\mathrm{.}427$ Y$($t$-1)-0\mathrm{.}0058$ Y$($t$-1)2$

Market $2$: S$($t$)=4\mathrm{.}92-0\mathrm{.}091$ Y$($t$-1)-0\mathrm{.}0037$ Y$($t$-1)2$

Where S $($t$)=$ sales $(000$s$)$ in period t

Y $($t$-1)=$ total people who have ever bought $($cumulative sales$)$ by end of period t$-1$

In which market is the use of social media such as Facebook or Instagram likely to be more effective in marketing the new product? Refer to the imitation and innovation effects in a Bass model to support your answer.