Orange is a fashion apparel retail chain. For the upcoming Chinese New Year, it decided to order 1,000 trendy cheongsams from Fine Dresses Limited, a China manufacturer of fashion apparels. These silk cheongsams were specially embroidered by hand and had semi-precious stones sewn onto them. Orange emphasized to Fine Dresses that the delivery date is very important as it was planning their year-end Christmas marketing campaign around this delivery date. Fine Dresses agreed to deliver the cheongsams to Orange by 1 November. In anticipation of the delivery, Orange conducted a massive marketing campaign within, with billboards, TV and newspaper advertisements and social media postings, with each cheongsam being advertised at a sale price of S$100. A multi-national corporation saw the advertisements and placed an order with Orange for 200 cheongsams as corporate gifts. They were prepared to pay S$300 per cheongsam. Hence, Orange placed an order for 200 more cheongsams with Fine Dresses but with the same delivery date. Fine Dresses failed to deliver the cheongsams by 1 November. Orange kept sending emails to chase Fine Dresses but the latter still failed to deliver the cheongsams by Christmas. As of end December, Orange decided to sue Fine Dresses on the basis of breach of contract.

Advise Orange as to whether it would be able to claim for damages. In your analysis, you should explain and discuss the four (4) aspects of damages. Support your analysis with reasons and case law.