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Oren Ltd manufactures and sells 3 products with the following selling prices and variable costs: per unit Product A Product B Product C Selling price
Oren Ltd manufactures and sells 3 products with the following selling prices and variable costs:
per unit | Product A | Product B | Product C |
Selling price | 3.00 | 2.45 | 4.00 |
Variable cost | 1.20 | 1.67 | 2.60 |
Currently, the sales per year is as follows:
Product A | 500,000 units | 25% |
Product B | 1,100,000 units | 54% |
Product C | 400,000 units | 21% |
Management is considering an advertising boost from Product A which, with a reduction in the selling price, will increase sales of Product A. If 60,000 was to be spent on the advertising, sales of Product A (at reduced selling prices) would be expected to be:
700,000 units at 2.75 per unit
or 750,000 units at 2.55 per unit.
Currently total fixed costs are 1,800,000 per year (all three products).
Required:
- Calculate the break-even (in sales revenue).
- Advise the management if the expenditure on advertising - together with selling price reduction - should be introduced for Product A.
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