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Oren Ltd manufactures and sells 3 products with the following selling prices and variable costs: per unit Product A Product B Product C Selling price

Oren Ltd manufactures and sells 3 products with the following selling prices and variable costs:

per unit Product A Product B Product C
Selling price 3.00 2.45 4.00
Variable cost 1.20 1.67 2.60

Currently, the sales per year is as follows:

Product A 500,000 units 25%
Product B 1,100,000 units 54%
Product C 400,000 units 21%

Management is considering an advertising boost from Product A which, with a reduction in the selling price, will increase sales of Product A. If 60,000 was to be spent on the advertising, sales of Product A (at reduced selling prices) would be expected to be:

700,000 units at 2.75 per unit

or 750,000 units at 2.55 per unit.

Currently total fixed costs are 1,800,000 per year (all three products).

Required:

  1. Calculate the break-even (in sales revenue).
  2. Advise the management if the expenditure on advertising - together with selling price reduction - should be introduced for Product A.

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