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Organic Search 2,129 Paid Search 1,430 Direct 141 Display Ads 2,238 55 72 $445.38 Visits Conversions Total Revenue Conversion Rate AOV RPV $5,181.94 5.60% $1,492.43

Organic Search 2,129 Paid Search 1,430 Direct 141 Display Ads 2,238 55 72 $445.38 Visits Conversions Total Revenue Conversion Rate AOV RPV $5,181.94 5.60% $1,492.43 3.40% $20.73 $0.70 $34.26 $3.62 $0.99 Consider the web analytics report for an online retail website. Q. What is the total number of conversions for direct channel? A) 11 B) 12 C) 13 D) Cannot calculate

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