Organisations are held to a higher standard when they use an ethical approach. Integrity is founded on the idea of self-governance in line with a set of guiding principles, whereas compliance is centred on avoiding legal sanctions. When seen from an ethical standpoint, the role of ethics management is to articulate and establish a firm's core principles, foster an atmosphere that encourages sense of morality, and make everyone in the organisation feel responsible for upholding these values. Compliance to the law is seen as an integral part of running a successful business rather than a burden imposed by hostile authorities. With reference to this: 2.1 2.2 Evaluate the traits of a Comprehensive Integrity Strategy. Discuss and Ethics Management Strategies in an organisation. (25) (15)