Organization Back ground:

Black Owned Brockton was founded in 2020 and was initially launched on Instagram as a social impact venture, the mission of the organization is to curate meaningful business and social connections, enrich professional development, facilitate business and forge positive relationships. Black Owned Brockton's goal is to bridge the opportunity divide by ensuring that local black, and brown businesses gain visibility, access to resources and consistent support that will empower and improve economic sustainability. The organization leads campaigns to promote real solutions to some of the biggest challenges faced by the Black community, including, access to viable resources to grow businesses. These campaigns are in the form of monthly vendor pop-ups, giving small businesses without storefronts an opportunity to build a customer base through exposure in high traffic establishments like the Westgate Mall. The goal is to become a business accelerator and resource hub for new and established Brockton businesses. As a result of COVID-19 pandemic restrictions, the need to hold the pop-up vendor events, virtually has grown and, as a result, the organization feels a need for a strong digital presence in order better serve their clients, encourage growth and ensure the success of their events. Black Owned Brockton currently is serving over 200 entrepreneurs and has been able to successfully meet the expectations of over 20 entrepreneurs.

Problem(s) to be solved by the project: Identify the flaws and challenges in the organization's current online presence and provide deliverables that strengthens their online presence and help with Developing a stronger online presence to help in conversion such as a newsletter sign up, phone call and improve consumer retention which is vital for sustaining the business as a service provider.

Question:

As a COOP student, I am currently working on the aforementioned project (project coordinator). My manager instructed me to identify two research papers that outline the above-mentioned aspects that would assist us in developing strategies to tackle the company's challenge for the upcoming sponsor meeting.

I want your assistance with two research papers.

Note: please cite the references used