Organizational behavior in this coca cola case study refers to the study of

activities or behavior of the employees inside a commercial enterprise. The

reflective case study has been made depending on the issues faced the

famous soft drink company Coca Cola. The aim of this coca cola case study

is to figure out the strategies with which the company can utilize it human

capital in order to make the organization a better place to work. At the same

time, I have described the opportunities through which the company can

continue its growth in the local market.

Coco Cola has been serving the world for more than $130$ years however, the

organization is facing extreme problem in the market of the island country

like Sri Lanka. The company is facing a downtrend regarding its brand

value. In the year $2014$ the brand value of Coca Cola a around $34$ billion

dollar whereas it has decreased to nearly $32$billion dollar in the year $2018.$ It

means the company has faced an acute loss of around $5\mathrm{.}4$ percent. In this

coca cola case study discovered certain factors that have caused such an

acute downfall of the branded organization. One of the factors is the

mismanagement inside the organization. In the following coca cola case

study, I have highlighted how the improper workforce management of Coca

Cola has leaded the company to such an adverse situation.

Reasons of the downfall of Coca Cola Company

Communication: In order to identify problem lied behind the downfall of the

Coca Cola Company discussed in this coca cola case study, I found certain

issues and communication is one of such issues. The entire set up of the

organization is so much corporate like that the employees hardly get time as

well as scope to share their opinion or thought with other. It has affected the

growth of the company in two different ways. First of all the staffs has could

not get chance to share their problem with their leader. As a result, they

could not develop their skill in order to improve their performance. On th

contrary, the company lost the opportunities of utilizing the innovative ideas

of the workers that could have been fruitful for the Coca Cola Company.

Feedback sharing: The HR of the team leader did not pay proper attention

on sharing the feedback with the staffs of the. As a result, the employees did

not get the chance to improve their skill. Sometimes, they lacked of the

proper knowledge of using the latest technology while producing the various

products. This situation had a negative repercussion on the company$$s

growth as a lot of employee left the firm out of lack of dissatisfaction. As an

irreversible effect, the company had to face an acute shortage of labour that

has hindered the production rate. In my opinion the shortage of the human

capital is one of the most important factors that has affect the growth of

Coca Cola Company in a profound way.

Motivation: I think motivation is one of the factors that are responsible for

the shortage of the staffs inside the organization. It is true that Sri Lanka is

one of the densely populated area in South Asia. As per the recent report

held on $8$th May, in the year $2019,$ which is refered in this coca cola case

study the entire population of the country is $21,008,582($Chandrajith et al$.,$

$2019,$ pp$-12,$ pp$-37)$ which is approximately $0\mathrm{.}27$ percent of the entire

population of the world $($Wijesuriya et al$.,2019).$ As a result of such huge

population the country enjoys the facility of plenty human capital. May be

that is the reason that the company treated its staff as a factor that

caneasily be replaced by some other employ. The management of the

company did not pay attention in order to motivate the employees. For

instance in this coca cola case study, they did not arrange proper

compensation or increment which was quite demotivating for the staffs. As a

result, theemployee showed less interest in order to enhance their

performance.

Absence of proper training: I found in this coca cola case study that one of

the reasons of the downfall of Coca Cola Company is the lack of training the

needed to be provided to the employee in order to enhance their

performance. Like other country like Australia, UK and many more the

company did not have proper training facility for their employees. I think,

that is the reason why the staffs that were unable to perform well were

easily demotivated. In addition, the management did not take any measure

in order to increase the efficiency of their workers. This situation had a

adverse effect on their work performance which consequently followed by the

decrease in products$$ quality.

Improper human resource management: Before writing this coca cola case

study, I had gone through certain researches, which illustrate the error of

the human resource management of Coca Cola Company. For instance, the

company has collaborated with four bottling firms that created a big issue

as the organization brought around ten th