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Organizational customers Multiple Choice are more emotional in their buying than final consumers. select their suppliers randomly in order to avoid bias. try to consider

Organizational customers Multiple Choice are more emotional in their buying than final consumers. select their suppliers randomly in order to avoid bias. try to consider the total cost of selecting a supplier, not just the initial cost of the product. typically focus on behavioral needs instead of economic factors in making purchases. purchase goods in order to satisfy their customers, but the services they purchase are for themselves

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